Why bother with local media
What makes a newsworthy story?
The new - There’s no point publicising an event that happened a few weeks ago. Does it pass the ‘so what test’?
The unusual/different - '50 people go to church on Sunday' is probably not news. '50 people go to church on Thursday' might be. Or 'Church goes to people at car boot sale'.
The quirky - 'Church holds harvest festival in supermarket'.
The first/biggest/oldest/youngest - the media love statistics and milestones.
Genuinely local - local media want a local angle.
Something visual - a good photo opportunity is much more likely to attract the media.
Case studies - if your new church hall can now offer excellent value wedding receptions, do you have a couple who' be happy to say why?
People not things - look for the human interest - 'church gets new gate' is not very interesting; 'local craftsman makes gate from ancient oak' is more so.
Connection to current issues - eg if there's a national report on young people and ASBOs, the club you run for teenagers excluded from school would interest the media.
So now what?
Research your local media; get to know what they like to cover.
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